10 Best Practices for Live Streaming

If you haven’t noticed yet, live streaming is everywhere. It isn’t a new phenomenon. As a matter of fact, live streaming has been around since the 90’s. What is new, is that everyday people have access to technology that makes live streaming affordable and practical. The biggest players in the live streaming market, Twitter’s Periscope,[…]

What makes StorySet Different

We know that there’s no shortage of marketing agencies who could, in theory, help you with your marketing goals. In fact, if you do a simple “Marketing agency” search, Google returns 280 million answers. But, as you probably know from experience, not all marketing agencies are created equal. So, if you’re less than thrilled with[…]

Travel is Social: The Case for Travel Influencer Marketing

  “People don’t take trips, trips take people.” ~John Steinbeck Between Instagram, SnapChat, Periscope, Facebook and every other social media network that has blossomed over the last 8 years, travel has never been more social than it is today. As social media has become an increasingly dominant part of our lives, being exposed to our[…]

Sparklers at sunset

Loyalty vs Royalty: Are Micro-Influencers or Celebrities Best for Your Brand?

It used to be that, if you wanted people to hear about your product, talk about your product, or even buy your product, you had to get a hot-shot, beloved celebrity to use it in public. Like countless other brands, Petunia Pickle Bottom launched an entire empire of maternity bags and baby carriers by ensuring[…]

StorySet Round Up: The Nuts and Bolts of Influencer Marketing

When teams start thinking about Influencer Marketing they often get overwhelmed by the options available to them. What’s right for their product? What networks should they focus on? How are they even supposed to find Influencers, let alone hire them? We’ve found an interesting assortment of articles for this week’s round-up that should get you[…]